The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, ...
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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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2012,
McGraw Hill Higher Education, London
ISBN-13: 9780078028793
8th edition
Paperback
2012,
McGraw Hill Higher Education, London
ISBN-13: 9780071326377
8th edition
Paperback
2009,
McGraw Hill Higher Education, London
ISBN-13: 9780071267762
7th edition
Paperback
2009,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780073381169
7th edition
Trade paperback
2006,
McGraw-Hill Professional
ISBN-13: 9780071101097
6th edition
Paperback
2005,
ISBN-13: 9780071251822
5th edition
Paperback
2004,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780072863703
5th Revised edition
Trade paperback
All Editions of Marketing Management: A Strategic Decision-Making Approach