Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: * A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. * Integration of key topics that are part of the daily ...
Read More
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know "Why does this course matter to me?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: * A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. * Integration of key topics that are part of the daily fabric of marketing-globalization, social media, ethics, and marketing analytics. * Seamlessly integrated results-driven technology. * The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!