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Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers

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Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers - Halpern, Philip
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Written in a sophisticated and colorful style, Marketing Institutional Money Management Services shows how to develop and implement a targeted, ongoing marketing plan that will attract new clients while keeping existing ones.

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Marketing Institutional Money Management Services: Meeting the Needs of Today's Plan Sponsors and Corporate Treasurers 1995, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9781557388599

Hardcover