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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Kotler, Philip
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike. Kotler redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it.

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know 2003, Wiley, Hoboken, NJ

ISBN-13: 9780471268673

Hardcover