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Marketing Innovation 5.0: Charting New Horizons - Das, Saumendra (Editor), and Bansal, Rohit (Editor), and Patro, Udaya Sankar (Editor)
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A unique array of marketing strategies, newly evolved concepts related to business management, social science, and technology can be establish in this edited book. The authors of this collection have submitted their own original works in response to the current needs of researchers, academicians, and students. These contributions will undoubtedly benefit the entire research community. This edited book includes 10 chapters that are articulated on the Marketing Innovation 5.0: Charting New Horizons. These chapters give ...

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Marketing Innovation 5.0: Charting New Horizons 2024, LAP Lambert Academic Publishing

ISBN-13: 9786207473830

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