Offers an approach to basic marketing concepts and strategies, providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This title highlights topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times, incorporating research and examples throughout.
Read More
Offers an approach to basic marketing concepts and strategies, providing instructors with the flexibility to integrate supplemental resources or activities into their courses. This title highlights topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times, incorporating research and examples throughout.
Read Less
