Skip to main content alibris logo

Marketing Ethics and Pharmaceutical Industry

by , ,

Write The First Customer Review
Marketing Ethics and Pharmaceutical Industry - Mirza, Khurram, and Majed Rashid, Mr., and Imran Hunjra, Ahmed
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency
Browse related Subjects
+ Browse All Subjects

Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing ...

loading
Marketing Ethics and Pharmaceutical Industry 2012, LAP Lambert Academic Publishing, Saarbrucken

ISBN-13: 9783659103247

Trade paperback