This second edition has a strong business, rather than economic, orientation and describes the key features of the European business environment. Emphasis is placed upon business-centred material with only minimal coverage of difficult economic concepts. The book covers international business in the context of Europe and European companies, as well as coverage of the broader global framework, to give a balanced account of developments in international business. It looks at the impact of the Single European Market and ...
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This second edition has a strong business, rather than economic, orientation and describes the key features of the European business environment. Emphasis is placed upon business-centred material with only minimal coverage of difficult economic concepts. The book covers international business in the context of Europe and European companies, as well as coverage of the broader global framework, to give a balanced account of developments in international business. It looks at the impact of the Single European Market and Central and Eastern European economies; considers the implications for international business of European Monetary Union; and covers green issues, business ethics and EU industrial policy.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 850grams, ISBN: 9780582369375.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780582369375.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 9780582262553.