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Marketing - Hill, Elizabeth, and O'Sullivan, Terry
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This second edition has a strong business, rather than economic, orientation and describes the key features of the European business environment. Emphasis is placed upon business-centred material with only minimal coverage of difficult economic concepts. The book covers international business in the context of Europe and European companies, as well as coverage of the broader global framework, to give a balanced account of developments in international business. It looks at the impact of the Single European Market and ...

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Marketing 1999, Pearson Education Limited

ISBN-13: 9780582369375

2nd edition

Paperback

Marketing 1996, Longman Publishing Group, New York, NY

ISBN-13: 9780582262553

Unknown binding