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Marketing Corporate Image - Gregory, James R, and Wiechmann, Jack G
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Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

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Marketing Corporate Image 1999, McGraw-Hill Companies, Lincolnwood, IL

ISBN-13: 9780844233079

2nd edition

Hardcover