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A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each ch

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Marketing Channels, 5/E 1994, South Western Educational Publishing, Hinsdale

ISBN-13: 9780030977367

5th edition

Hardcover