This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business.
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This introduction to marketing uses an integrated teaching/learning system organized around learning objectives which provides an organization for students. It includes a chapter on multicultural marketing and coverage of marketing for the small business.
Read Less
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Seller's Description:
Good- No Jacket. Ex Libris. 8vo-7¾"-9¾" Tall. 752 pp. Boards are scuffed, rubbed and chipped. Markings in text. Inside hinges weak. This book may require extra charges for Priority or International shipping.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Very good. No dust jacket. Limited Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.