Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. ...
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Appropriate for an introductory/principles based marketing course, this book presents a managerial introduction to the basics of modern marketing. Now in its third edition, it combines the chapters on strategic planning and the marketing process to streamline the marketing management process without sacrificing essential content. Features of the book include "marketing at work" boxes which provide examples and additional real-world information on all aspects of marketing, from consumer behaviour to environmental issues. Emphasis is placed upon ethics and social responsibility; current ethical and societal issues such as subliminal perception in advertising, socially responsible market targeting, ethical issues in pharmaceuticals pricing and "green marketing" are addressed. Coverage of international aspects such as pricing has been expanded in this edition. Company cases are included which refer to appropriate chapters, and each chapter is introduced with a relevant marketing story such as those of Kellogg, Nike, Kodak and Gerber. The following supplements to the text are available: instructor's annotated edition; instructor's resource manual; test item file; colour transparencies; study guide; and transparency masters.
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Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Very Good. 4to-over 9¾"-12" tall. Wraps have slight wear. Tiny amount of highlighting in text. This book will require extra charges for Priority or International shipping.
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Good. Size: 8x1x10; Has heavy shelf wear, but still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Good. Trade paperback (US). Glued binding. 720 p. Contains: Illustrations. Audience: General/trade. SOFTCOVER (52616) FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for a used Soft Cover Book: This book may be Contains Stains, bent, Writing, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/Under-lining. Back and front cover (wrinkled & creased), Stem s binding (Good), Water damaged (a little), wrinkled pages (yes). You will be at most 65% satisfied with this item or your money back guarantee.
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Very Good. Size: 8x1x10; PAPERCOVER 7TH EDITION 2005 COPYRIGHT BLACK COVER USED VERY GOOD CONDITION MAY HAVE SLIGHT CORNER WEAR-MAY HAVE MINIMAL WRITING-EXPERIENCE AMAZING CUSTOMER SERVICE-WE SHIP DAILY.
