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Marketing is the key to success in any business. Fish farming is very competitive and a working knowledge of marketing is essential to prosper under difficult conditions such as fluctuating exchange and interest rates and rapid increases in production. This manual sets out all the fish farmer needs to know - practically, readably and concisely. Only the essential facts are included, attractively presented to help grasp the subject as quickly as possible, without spending unnecessary time or effort.

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Marketing: A Practical Guide for Fish Farmers 1991, Wiley-Blackwell

ISBN-13: 9780852381762

Trade paperback