This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.
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This text stresses planning and decision making for marketing managers. This-four colour revision has been thoroughly researched and includes both traditional theory and contemporary topics. Each chapter contains a comprehensive end-of-chapter case.
Read Less
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Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!