This content-rich digital product meets the needs of lecturers who find their current choice of textbook fails to engage the interest of their students. The core content of the Introduction to Marketing (or Principles of Marketing) course is all covered, along with recent, international cases (many digital focused). The online modular content includes interactive media to help each student understand key concepts, check progress and engage with the issues (including quizzes, flash cards, video, and animations). Class ...
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This content-rich digital product meets the needs of lecturers who find their current choice of textbook fails to engage the interest of their students. The core content of the Introduction to Marketing (or Principles of Marketing) course is all covered, along with recent, international cases (many digital focused). The online modular content includes interactive media to help each student understand key concepts, check progress and engage with the issues (including quizzes, flash cards, video, and animations). Class discussion points are inserted at key points to stimulate debate and students are directed to apply their learning in reflective and active activities (e.g. to create their own marketing plans). The course also focuses on employability skills with a marketing emphasis. Students who have the workbook and online course package can compile their own portfolio of notes pre and post class, plus a record of all activities.
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