In this "first ever book-length study of the history, structure, and practices of the American manga publishing industry, Casey Brienza ... [draws] on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more. [He] shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of 'domestication'"--Back cover.
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In this "first ever book-length study of the history, structure, and practices of the American manga publishing industry, Casey Brienza ... [draws] on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more. [He] shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of 'domestication'"--Back cover.
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