Media professionals, public relations staff, and novices in the subject will all gain much from this informed and entertaining book. Veteran journalist, Peter Hobday, offers guidance and advice which is beyond price and, through anecdote and observation, teaches the skills we all need to "sell" a message to the media.
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Media professionals, public relations staff, and novices in the subject will all gain much from this informed and entertaining book. Veteran journalist, Peter Hobday, offers guidance and advice which is beyond price and, through anecdote and observation, teaches the skills we all need to "sell" a message to the media.
Read Less
