Managing Services views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
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Managing Services views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. CD included. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780072858198.