A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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2015, Routledge
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ISBN:
1138980315
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9781138980310
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Routledge
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2015
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English
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17020217308
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New. Routledge Library Editions: Marketing . Intended for college/higher education audience.
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2015, Routledge
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1138980315
ISBN-13:
9781138980310
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Routledge
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2015
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English
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17384501527
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New. 242 p. Routledge Library Editions: Marketing . Intended for professional and scholarly audience. Intended for college/higher education audience.
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2015, Routledge
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1138980315
ISBN-13:
9781138980310
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2015
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English
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13431974938
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New. Routledge Library Editions: Marketing . Intended for college/higher education audience.
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2015, Routledge
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1138980315
ISBN-13:
9781138980310
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Routledge
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2015
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English
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17319680722
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Edition:
2014, Routledge
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ISBN:
1138793140
ISBN-13:
9781138793149
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242
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Routledge
Published:
2014
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English
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12518391318
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New. Sewn binding. Cloth over boards. 242 p. Contains: Tables, black & white, Figures. Routledge Library Editions: Marketing, 17.
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2014, Routledge
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Available Copies: 10+
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ISBN:
1138793140
ISBN-13:
9781138793149
Pages:
242
Publisher:
Routledge
Published:
2014
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English
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17384016976
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New. Sewn binding. Cloth over boards. 238 p. Contains: Tables, black & white, Figures. Routledge Library Editions: Marketing, 17.
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