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Managing Enterprise Content: A Unified Content Strategy

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Managing Enterprise Content: A Unified Content Strategy - Rockley, Ann, and Cooper, Charles
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We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

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Managing Enterprise Content: A Unified Content Strategy 2012, New Riders Publishing, Indianapolis

ISBN-13: 9780321815361

2nd edition

Trade paperback

Managing Enterprise Content: A Unified Content Strategy 2002, New Riders Publishing, Indianapolis, IN

ISBN-13: 9780735713062

Trade paperback