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Managing Diversity, Innovation, and Infrastructure in Digital Business

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Managing Diversity, Innovation, and Infrastructure in Digital Business - Ray, Nilanjan (Editor)
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In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern ...

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Managing Diversity, Innovation, and Infrastructure in Digital Business 2018, Business Science Reference

ISBN-13: 9781522559931

Hardcover

Managing Diversity, Innovation, and Infrastructure in Digital Business 2018, IGI Global, Hershey

ISBN-13: 9781522587972

Paperback