This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective, by including coverage of topics such as ABM, the value chain and balanced scorecard evaluation techniques. It is also the first managerial text to incorporate coverage on knowledge management (Ch. 13) highlighting the latest developments for improved managerial decision making.
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This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective, by including coverage of topics such as ABM, the value chain and balanced scorecard evaluation techniques. It is also the first managerial text to incorporate coverage on knowledge management (Ch. 13) highlighting the latest developments for improved managerial decision making.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Very Good. Very Good condition. With CD! A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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New. Book is New, Crisp condition! Includes CD. Quantity Available: 1. ISBN: 0324182813. ISBN/EAN: 9780324182811. Pictures of this item not already displayed here available upon request. Inventory No: 1560788278.
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Very Good Condition. The text has minor marking, the cover has light wear with several tiny soil spots on the lower back cover. Includes CD. Quantity Available: 1. ISBN: 0324182813. ISBN/EAN: 9780324182811. Pictures of this item not already displayed here available upon request. Inventory No: 1560758994.
