Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. Succinctly written and up to date, the book covers the most important aspects for future managers in the broadcast, cable, radio and new media industries.
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Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. Succinctly written and up to date, the book covers the most important aspects for future managers in the broadcast, cable, radio and new media industries.
Read Less