What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world give an insight into the art scene. The author's broad experience as a former gallery owner and founder of the world's leading art collector database Larry's List, together with his PhD on the art market, lend the volume persuasive power ...
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What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Examples and case studies from leading galleries around the world give an insight into the art scene. The author's broad experience as a former gallery owner and founder of the world's leading art collector database Larry's List, together with his PhD on the art market, lend the volume persuasive power and authenticity. Magnus Resch is an entrepreneur and lectures in cultural entrepreneurship at Europe's leading business school, the University of St. Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics. Articles on him have appeared in The New York Times , Forbes , Bloomberg and the Financial Times .
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Fine. Trade paperback (US). Glued binding. 152 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 152 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.