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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them - McDonald, Malcolm, and Oliver, Grant
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While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth. A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil ...

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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them 2018, Kogan Page Ltd, London

ISBN-13: 9780749481766

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