For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.
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For any business to stay competitive, innovation must exist everywhere in the organization: product development, positioning, reaching the market, branding, internal operations, and customer service. Innovation also needs to work at every level, from the shop floor to the executive suite. This guide to innovation discusses the tools of the trade, tips and ideas. There are action plans, activities, exercises, templates, worksheets and ideas that should be easy to implement.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780749434328.