The first book to offer a comprehensive and academically sound review and evaluation of 25 existing methods for valuing intangible resources, this book then relates six case studies using a method developed by the author. Includes a do-it-yourself toolkit for valuing intangible resources.
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The first book to offer a comprehensive and academically sound review and evaluation of 25 existing methods for valuing intangible resources, this book then relates six case studies using a method developed by the author. Includes a do-it-yourself toolkit for valuing intangible resources.
Read Less
