A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
Read Less
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Seller's Description:
GOOD in NONE jacket. Size: 8x5x0; Published 1966. Cocked spine. First 20 pages show waviness at top edges possibly stored in damp conditions. No moldy smell at all. Both covers have multiple creases center and corners. Spine has full-length crease. Wrinkled clear sealer film for the paper covers. Bumped corners. Previous owner's name inside front cover. Very few underlined sentences, no notes in margins.
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Seller's Description:
New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're a small town bookstore that loves books and loves it's customers! Buy from US! Trade paperback (US). Glued binding. 256 p. Dover Books on History, Political and Social Science.