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Mail Surveys: Improving the Quality

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Mail Surveys: Improving the Quality - Mangione, Thomas W, Dr.
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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling ...

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Mail Surveys: Improving the Quality 1995, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803946637

Trade paperback

Mail Surveys: Improving the Quality 1995, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803946620

Hardcover