This book is a well-written and very useful textbook for students of advertising. The book is "written with student needs in mind", and students will definitely get value for money. It offers profound insights into the advertising business from a managerial and a cultural and social perspective, and with its examples, inserts, chapter review questions, case studies and specific case study questions and glossary and website, it should be an excellent textbook for teachers of the subject as well, as they actually have an ...
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This book is a well-written and very useful textbook for students of advertising. The book is "written with student needs in mind", and students will definitely get value for money. It offers profound insights into the advertising business from a managerial and a cultural and social perspective, and with its examples, inserts, chapter review questions, case studies and specific case study questions and glossary and website, it should be an excellent textbook for teachers of the subject as well, as they actually have an almost entire semester plan at their hands - Martin Nielsen Corporate Communications: An International Journal
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Seller's Description:
Very Good in Very Good jacket. Corrected redprint, 1976, hardcover with gray cloth boards in dust jacket, octavo, 304pp., not illustrated. Book VG with some spotting to boards, binding tight, sticker and ink mark to copyright page, otherwise text clean and unmarked. DJ VG with mild edgewear, rubbing, in protective mylar wrap.
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Seller's Description:
Hardcover. 8vo. vi + 304 pp. Blue cloth with gilt titling to spine; index. General wear to boards with a bit of rubbing and bumping to edges, corners, and spine ends. Title page neatly removed. Otherwise, a sound and clean VG copy in VG-dustjacket. (Dustjacket rubbed, chips along edges, spine faded, rear darkened, chafing on spine edges, price clipped. )
