Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation pub lications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such ...
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Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation pub lications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimu lating text for journalism students. The author has taken great pains to make his book read able. He himself has personal knowledge of and experience in editing magazines, and is able to give the reader something of the flavor of this intricate and important world. Of especial interest is the author's up-to-date information gathered through talks with top executives in the McGraw-Hill, Chilton, Mere dith, and other giant corporations in the field.
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Seller's Description:
Acceptable. Acceptable condition. Good dust jacket. Former Library book. In protective mylar cover. (American periodicals, Specialized journalism ) A readable, intact copy that may have noticeable tears and wear to the spine. All pages of text are present, but they may include extensive notes and highlighting or be heavily stained. Includes reading copy only books. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
