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MKTG - McDaniel, Carl, and Hair, Joe, and Lamb, Charles
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MKTG from 4LTR Press connects students to the principles of marketingbringing them to life through timely examples showing how theyre applied at the worlds top companies every day.

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MKTG 2024, South-Western College Publishing, Florence

ISBN-13: 9780357929216

14th edition

Paperback

MKTG 2020, South-Western College Publishing, Florence

ISBN-13: 9780357127810

13th edition

Paperback