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MBA: Management by Auerbach: Management Tips from the Leader of One of America's Most Successful Organizations

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No other professional sports franchise has gained more respect over the years than the Boston Celtics. And the man who is singularly responsible for taking the Celtics from a rinky-dink club in the 1940s to worldwide acclaim is Arnold "Red" Auerbach. Here he offers priceless information on how to manage, market one's product, study the competition, and motivate and communicate with one's staff. 8-page insert.

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MBA: Management by Auerbach: Management Tips from the Leader of One of America's Most Successful Organizations 1994, Collier Books, New York, NY

ISBN-13: 9780020163152

Collier Books edition

Trade paperback

MBA: Management by Auerbach: Management Tips from the Leader of One of America's Most Successful Organizations 1991, MacMillan Publishing Company, New York, NY

ISBN-13: 9780025044814

Hardcover