Skip to main content alibris logo
M-Commerce: Experiencing the Phygital Retail - Duhan, Punita (Editor), and Singh, Anurag (Editor)
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

loading
M-Commerce: Experiencing the Phygital Retail 2021, Apple Academic Press

ISBN-13: 9781774634165

Trade paperback

M-Commerce: Experiencing the Phygital Retail 2019, Apple Academic Press

ISBN-13: 9781771887144

Hardcover