Although advertising was becoming increasingly visible in nineteenth-century America, it was not until the 1920s that it became a central feature of an expanding consumer culture. Vast social and technological changes, a world war, and several presidents adept at manipulating public opinion all helped endow advertising with new spiritual and patriotic properties. Lord of Attention examines this cultural transformation through the career of Gerald Stanley Lee, a writer with an obsessive interest in crowd psychology. Lee was ...
Read More
Although advertising was becoming increasingly visible in nineteenth-century America, it was not until the 1920s that it became a central feature of an expanding consumer culture. Vast social and technological changes, a world war, and several presidents adept at manipulating public opinion all helped endow advertising with new spiritual and patriotic properties. Lord of Attention examines this cultural transformation through the career of Gerald Stanley Lee, a writer with an obsessive interest in crowd psychology. Lee was an exuberant advocate of advertising and a self-proclaimed prophet of the machine age. His story is symptomatic of an important strain of social thought behind the rise of mass marketing and public relations in the early twentieth century. A Congregational minister, Lee had become fascinated with the idea of channeling the behavior of crowds. In due course he left the pulpit and began preaching instead to a national audience about "the crowd principle" and what he called "inspired millionaires" and "attention engineers." His book Crowds: A Moving Picture became a best-seller and his ideas were reflected in the thought of a number of business evangelists and entrepreneurs, including Andrew Carnegie, Joseph Fels, Edward Filene, Ivy Lee, and John D. Rockefeller. In Gregory W. Bush's view, Lee is a transitional figure, an extreme example of America's shift from an individualistic, moralistic society of small entrepreneurs to an interdependent, impersonal corporate state. Bush explores the use of the crowd as a cultural metaphor - one that sometimes connoted a fear of labor mobs and foreign-born hordes in American cities and at other times represented a more benign audience or market. Through Lee's life, Bush demonstrates the growing power of mass persuasion in the early twentieth century and explores the cultural roots of our present-day consumer society.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Like New in Like New jacket. Presumed first: no later publication info provided. Recently removed from publisher's shrinkwrap, immaculate and crisp; dust jacket in mylar.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Textual illustrations. Minor rubbing. VG., dustwrapper. 23x15cm, xv, 224 pp. Contents: Introduction: Advertising & the Contours of a Preaching Mentality; The Crowd Metaphor in Industrializing America; The Lost Frontier of a Puritan Parson; "Parson of the World": Prophecy & Disdain from the Pulpit to the Print Medium Psychic Currents: Gerald Lee & the Progressive-Era Vision of a Beautiful Crowd; Redeemer of Wealth: Business Evangelism & the Seach for Heroic Leaders, 1900-1916; Righteous Crowds & Moving-Picture Minds: Managing Public Opinion during the Progressive Era; "The Soul of Advertising is the Soul of America": The Final Years of Gerald Stanley Lee (1914-1942); Conclusion: Democracy & the Age of Attention Engineering.
