Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research ...
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Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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Edition: 2019, McGraw-Hill Companies
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
Publisher:
McGraw-Hill Companies
Published:
2019
Language:
English
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17759716316
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Edition: 2019, McGraw-Hill Companies
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
Publisher:
McGraw-Hill Companies
Published:
2019
Language:
English
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17796740061
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1260166473
ISBN-13:
9781260166477
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2019
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English
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
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McGraw-Hill Companies
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01/2019
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English
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Edition: 2019, McGraw-Hill Companies
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
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6th edition
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McGraw-Hill Companies
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2019
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English
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18019411711
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Edition: 2019, McGraw-Hill Companies
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
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McGraw-Hill Companies
Published:
2019
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English
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18038149486
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Edition: 2019, McGraw-Hill Companies
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1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
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McGraw-Hill Companies
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2019
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English
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
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McGraw-Hill Companies
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2019
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English
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Details: ISBN:
1260166473
ISBN-13:
9781260166477
Pages:
736
Edition:
6th edition
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McGraw-Hill Companies
Published:
01/2019
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English
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17509769036
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ISBN-13: 9781260166477
6th edition
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Books by Melissa Schilling
