A fascinating look at how designers in the 1930s mixed avant-garde principles with middle-class taste and marketing savvy to generate a distinctly American streamlined aesthetic During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class--not elite--consumers. In this remarkable book, Kristina Wilson coins the term "livable modernism" to describe this school of design. Livable modernism combined International Style functional efficiency ...
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A fascinating look at how designers in the 1930s mixed avant-garde principles with middle-class taste and marketing savvy to generate a distinctly American streamlined aesthetic During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class--not elite--consumers. In this remarkable book, Kristina Wilson coins the term "livable modernism" to describe this school of design. Livable modernism combined International Style functional efficiency and sophistication with a respect for consumers' desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, Livable Modernism also features an extensive array of vintage advertisements from such popular magazines as House Beautiful and Ladies' Home Journal. Engagingly written and handsomely designed, Livable Modernism is an essential book for anyone interested in modern furniture and decorative arts. The author demonstrates that the work of these designers--including Russel Wright, Donald Deskey, and Gilbert Rohde--paved the way for Charles and Ray Eames and other post-World War II designers, and that the importance of their philosophies, innovations, and influence has until now been underappreciated. Published in association with the Yale University Art Gallery
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Near Fine in near fine jacket. 2004. Hardcover. 154 pp. Heavily illustrated in color and b&w. Near fine in a near fine dustjacket. DJ very light edgeworn. Corners bumped. Contents clean, bright and unmarked.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780300104752.
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Used-Very Good. During the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-class--not elite--consumers. In this remarkable book, Kristina Wilson coins the term 'livable modernism' to describe this school of design. Livable modernism combined International Style functional efficiency and sophistication with a respect for consumers' desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, 'Livable Modernism 'also' 'features an extensive array of vintage advertisements from such popular magazines as 'House Beautiful 'and' Ladies' Home Journal. ' Engagingly written and handsomely designed, 'Livable Modernism is 'an essential book for anyone interested in modern furniture and decorative arts. The author demonstrates that the work of these designers--including Russel Wright, Donald Deskey, and Gilbert Rohde--paved the way for Charles and Ray Eames and other post-World War II designers, and that the importance of their philosophies, innovations, and influence has until now been underappreciated. Very nice clean, tight copy free of any marks. wrapped in complimentary Brodart dust jacket protector...