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Listening to Your Donors - Campbell, Bruce, and Campbell, Dave
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What do your donors need? How can you win their support? For the nonprofit seeking to improve programs and increase fundraising, this book provides a step-by-step guide to listening to the needs of your donors through effective survey research. Bruce Campbell draws from over fifteen years of professional experience and real-life examples to provide many of the research tools that a nonprofit needs. He explains how to design questionnaires, select sample populations, create focus groups, analyze survey results, and much more ...

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Listening to Your Donors 2000, John Wiley & Sons, San Francisco, CA

ISBN-13: 9780787950378

Hardcover