This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over ...
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This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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Seller's Description:
*Price HAS BEEN REDUCED by 10% until Monday, Oct. 28 (weekend sale item)* 435 pp., hardcover, fine. -If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Seller's Description:
Very Good Plus. Published Without Dust Jacket. 8vo-over 7¾"-9¾" tall. 435 pp. Tightly bound. Light bump to tip of top right front corner. Text is Free of Markings.
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Seller's Description:
Very good. First Edition. 1997 Hardcover. First Edition stated. Ex-Library with neat library markings. Text is clean, Binding is strong. Very nice red cloth cover with black title boxes.