This resource presents Minter and Reid's simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard one in ten to one in two or better. It also explains the top ten reasons ideas fail, plus the dirty secrets of the research world.
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This resource presents Minter and Reid's simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard one in ten to one in two or better. It also explains the top ten reasons ideas fail, plus the dirty secrets of the research world.
Read Less
Add this copy of Lightning in a Bottle: the Proven System to Create New to cart. $57.78, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2006 by Sourcebooks Inc.
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Add this copy of Lightning in a Bottle: the Proven System to Create New to cart. $80.98, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2006 by Sourcebooks Inc.
