This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
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This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Read Less
Add this copy of Leveraging Brands in Sport Business to cart. $95.41, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Routledge.
Add this copy of Leveraging Brands in Sport Business to cart. $140.52, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Routledge.
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Seller's Description:
New. Print on demand Sewn binding. Cloth over boards. 262 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
