A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel ...
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A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
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Add this copy of Leisure Travel: a Marketing Handbook to cart. $13.32, good condition, Sold by GoodwillVSB rated 5.0 out of 5 stars, ships from Oxnard, CA, UNITED STATES, published 2003 by Pearson.
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Seller's Description:
Good. The book is nice and 100% readable, but the book has visible wear which may include stains, scuffs, scratches, folded edges, sticker glue, torn on front page, highlighting, notes, and worn corners.
Add this copy of Leisure Travel: a Marketing Handbook to cart. $49.01, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2003 by Pearson.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Leisure Travel: a Marketing Handbook to cart. $15.76, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2003 by Pearson.
Add this copy of Leisure Travel: a Marketing Handbook to cart. $15.76, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2003 by Pearson.
Add this copy of Leisure Travel: a Marketing Handbook to cart. $47.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Pearson.
Add this copy of Leisure Travel: a Marketing Handbook to cart. $158.09, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Pearson.
