"This book provides a lean, agile approach to building global brands, helping you to 1) quickly analyze your environment, 2) create a differentiated and meaningful brand positioning, and 3) bring your brand strategy to life on the ground where it counts. You'll learn how to "recon" and take advantage of the weaknesses of your competition while honing in on what will work in new markets to make sure you are memorable"--
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"This book provides a lean, agile approach to building global brands, helping you to 1) quickly analyze your environment, 2) create a differentiated and meaningful brand positioning, and 3) bring your brand strategy to life on the ground where it counts. You'll learn how to "recon" and take advantage of the weaknesses of your competition while honing in on what will work in new markets to make sure you are memorable"--
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
