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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Ash, Tim, and Ginty, Maura, and Page, Rich
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A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card ...

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 2012, Sybex Inc.,U.S., New York

ISBN-13: 9780470610121

2nd edition

Paperback

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 2008, Sybex, Indianapolis, IN

ISBN-13: 9780470174623

Trade paperback