Cet ouvrage de r???f???rence en Marketing Appliqu??? pr???sente de mani???re d???taill???e et concise toutes les composantes cl???s pratiques du marketing Strat???gique et Op???rationnel: la strat???gie marketing, le march???, le marketing de l'information, la strat???gie marketing, les 4P (produit, prix, distribution, promotion), les techniques de vente et de n???gociation, l'ing???nierie du marketing, la communication commerciale, la Communication m???dias. La derni???re partie de cette nouvelle ???dition mise ??? jour, ...
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Cet ouvrage de r???f???rence en Marketing Appliqu??? pr???sente de mani???re d???taill???e et concise toutes les composantes cl???s pratiques du marketing Strat???gique et Op???rationnel: la strat???gie marketing, le march???, le marketing de l'information, la strat???gie marketing, les 4P (produit, prix, distribution, promotion), les techniques de vente et de n???gociation, l'ing???nierie du marketing, la communication commerciale, la Communication m???dias. La derni???re partie de cette nouvelle ???dition mise ??? jour, traite de la communication professionnelle: communication inter personnelle. Ce livre est un outil de r???vision efficace qui pr???sente ???galement des techniques r???centes dans l'ing???nierie marketing. Pour les cadres op???rationnels, parler et comprendre le langage du manager marketing est une valeur intrins???que dans l'univers professionnel. Alors, si vous avez en main ce livre, c'est que probablement nous avons ceci en commun, la passion du terrain et de l'exp???rimentation et, en m???me temps, l'exigence th???orique qui permet la transmission d???cisionnelle pratique. Nous sommes donc certains que nous passerons de bons moments ensemble. Nous avons voulu modestement formaliser l'empathie de l'Ing???nierie Marketing.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Text in French. Trade paperback (US). Glued binding. 128 p. Contains: Illustrations, black & white. Omn.Pres.Franc.. Language: french-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in French. Trade paperback (US). Glued binding. 128 p. Contains: Illustrations, black & white. Omn.Pres.Franc.. Language: french-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
