L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the ...
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L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gormans behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L.L.Bean legacyduring the best and worst of times.
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Add this copy of L.L. Bean: the Making of an American Icon to cart. $9.19, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2006 by Harvard Business Review Press.
Add this copy of L.L. Bean: the Making of an American Icon to cart. $9.19, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by Harvard Business Review Press.
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of L.L. Bean: the Making of an American Icon to cart. $12.19, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Harvard Business Review Press.
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Add this copy of L.L. Bean: the Making of an American Icon to cart. $12.99, good condition, Sold by Bulk Book Warehouse rated 5.0 out of 5 stars, ships from Rotterdam, NY, UNITED STATES.
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Good. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.
Add this copy of L.L. Bean: the Making of an American Icon to cart. $13.95, good condition, Sold by ABC Books rated 5.0 out of 5 stars, ships from Springfield, MO, UNITED STATES, published 2006 by Harvard Business Review Press.
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Good in very good dust jacket. First Edition. First edition, first printing. DJ with light wear. Boards and spine intact, very minor highlighting. to a couple of sentences. Tracking available on most domestic orders.
