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Knowledge-Based Marketing: The 21st Century Competitive Edge

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Knowledge-Based Marketing: The 21st Century Competitive Edge - Chaston, Ian
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Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

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Knowledge-Based Marketing: The 21st Century Competitive Edge 2004, Sage Publications Ltd, London

ISBN-13: 9781412900034

Trade paperback

Knowledge-Based Marketing: The 21st Century Competitive Edge 2004, Sage Publications Ltd, London

ISBN-13: 9781412900027

Hardcover