This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.
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This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.
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Fair Condition. Used fair. Pages have been ripped out. Corner wear. Some marking. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550375751.
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Fair Condition. Corner wear. Some marking. Cover has been repaired with blue tape. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550375761.
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Very Good Condition. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550370997.
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Good Condition. Used good. Minimal marking. some light shelf wear. Binding very good. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE544361483.
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Very Good Condition. Used very good. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550370999.
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Seller's Description:
Very Good Condition. Used very good. Some marking. Some corner wear. Quantity Available: 1. ISBN: 0130328774. ISBN/EAN: 9780130328779. Pictures of this item not already displayed here available upon request. Inventory No: ABE550371007.
