For e-business sites, hard-goods sales and advertising aren't enough; success depends on Web communities that deliver value to Net-centered customers. This book covers key value strategy for building and profiting from Web communities, including advertisements, subscription, line-item transactions, syndication, and more. Tomsen demonstrates how to merchandise content, enhance content exchange, and transform visitors into repeat customers.
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For e-business sites, hard-goods sales and advertising aren't enough; success depends on Web communities that deliver value to Net-centered customers. This book covers key value strategy for building and profiting from Web communities, including advertisements, subscription, line-item transactions, syndication, and more. Tomsen demonstrates how to merchandise content, enhance content exchange, and transform visitors into repeat customers.
Read Less
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